Benetton

Benetton Case study - The Benetton Group The Contr oversy Continues Problem appointment Benetton, the world famous clothing producer, once again dives into favorable retorts that the United States may not be ready for. The Italy cornerstone group is well known for their shocking world phone number advertisements that only bear the company logo. In fact, Benettons advertisements traditionally do not feature the clothes it sells; only the issues sluttish rein the lead role.

After years of controversy over ads such(prenominal) as AIDS, war, interracial relationships, and priests kissing nuns, it may be marge for Benetton to campaign about something other than controversial social issues, standardize clothes. On January 1, 2000, Benettons new advertising campaign wasnt about sweaters or pants, but about convicted murderers that are on end row. The final stage row ads feature portraits of American death row inmates in prison uniforms with the slogan Sentenced to Death. The ads water supply the inmates name, date of ...If you want to get a full essay, order it on our website: BestEssayCheap.com

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