Marketing Research

MG2119: Marketing Research Module Select a melodic theme that you aspect is in need of grocery storeing research to protagonist you in your choice do secondary research to make a product or a service which is set about problems or opportunities and, therefore, would benefit from foodstuffing research. executive succinct Problem interpretation: * The smartphone merchandise is driving above-average growth in the global alert phones mart. * berry maker RIM boasted its market piece of demesne from 16.6% to 19.9% while apples iPhone increased its market shargon from 8.2% to 14.4%. Nokias market share, however, dropped from 52.4% to 46.9%. * Nokia has rapidly lost ground in the smartphone market to apples iPhone and Googles Android devices, and at the clinical depression exterminate of the market to Asian rivals such as chinas ZTE and Indias Micromax. (Suhartono, 2011) * The problem therefore identified for Nokia is the inability to prehe nd the smartphone market effectively enough to gulp the market share from its major competitors, namely Research in gesticulate (RIM) and orchard apple tree Inc. Research Design: * Qualitative, beta research. * Visible human card at shopping centers and alert phone outlets. * Face-to-face alley interviews at shopping centers and energetic phone outlets.

signalise Findings: * major(ip) Competitors: RIMs blackberry bush & group A; Apples iPhone. * Symbian OS is the most prominent unsatisfactory feature of Nokia smartphones. * relatively less user-friendly interface of Nokia smartphone excessively d eters customers from buying them. * Nok! ia smartphones are less stylish while iPhone and Blackberry have to a greater extent physical appeal. * iPhones touch screen feature more(prenominal) often than not dominates the smartphone market. Key Recommendations: * Change baseline operating system. * Focus more on product differentiation rather than cost differentiation. * spring up online interactive capabilities. * Reiterate brand image. Table of Contents Executive Summary2...If you want to get a full essay, order it on our website: BestEssayCheap.com

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