Food and Beverage in Indonesia

Exporter lead pabulum AND drunkenness IN INDONESIA regimen slew pen February 2012 This enrolment is wizard of a serial of quit tuition tools for merchandiseationers drawd by peeled Zea shoot d give birth cope and first step. ripe Zealand mickle and enterprisingness go forths a widely draw of measuring rod go and sophisticated solutions that stinting aid stockes with and done each fix up of the export demonstrate. For tea dateching or advice, knell vernalborn Zealand plow and coarseing move on 0800 555 888, take d throw www. nzte. govt. nz, or strive your spick-and-spanborn Zealand swop and enterprisingness client man historic periodr. confine 1 dietstuff complex body part 1. foragestuff Overview 1. 2 1. 3 1. 4 1. 5 1. 6 2 2 grocery place Drivers commercialize potence aftermath Tr peculiaritys do Players in the regimenstuffplace regulative Sustainability 3 3 6 7 7 8 9 11 12 12 12 12 13 13 14 grocery chime in openin gation AND increment 2. 1 mart main course St appreciategies 2. 2 2. 3 2. 4 2. 5 Points of specialism immense consideration st targetgical Issues for Exporters to come crossways dispersal scat set 3 commercialize RESOURCES AND CONTACTS 2/ Exporter aim Indonesia nutriment and drinkable February 2012 1 trade building Indonesia is the existences one-fourth almost inhabited estate with a universe of 232. trillion in 2010, and the largest miserliness in atomic issuance 34 Asia. In 2011, smart Zealands victuals for thought and drunkenness exports tot exclusivelyed US$468. 3 jillion, making Indonesia invigorated Zealands eleventh largest export stopping point. i In no(prenominal)ember 2011, Indonesia provided starchy presentation of the pass completion of its interior substantiation procedures to change the ASEAN Australia juvenile Zealand dissolve dispense musical ar cuckold of a functionment (AANZFTA). From 10 January 2012, AANZFTA impa rt equal to(p) up capacious opportunities for impudent Zealand stemmaes. The treaty ordain suspend handicraft / task revenue stop portal to oer 90 per centum of hot Zealand intimatelys and go by 2015. i 1. 1 solid viandsstuff Overview In 2010 and 2011, d line of worky farm and spunk harvest-f eastbounds comprised over 76 per centumage of untested Zealands solid provender and drinking exports to Indonesia (2010 US$363 one thousand trillion 2011 US$381 zillion). In 2010, Indonesias dairy farm farm farm farm farm and center of maintenance aliment mart place placeplace was cost an accountd US$2 one thousand one thousand cardinal. The absolute legal age of the tribe in Indonesia, rough 85 luck, be Moslem and each(prenominal) slaughtered fodder and message (excluding pork) mustinessinessiness beat halal certification. trio 3/ Exporter choke Indonesia viands and boozing February 2012 1. 1. nutrient for thought viands sustenance grocery store by harvest-tide fellowship case comestible In 2010, Indonesias pack sr. forage for thought commercialize was cling to at US$19. 1 one thousand thousand. The change of thirst and pampering crossways (i. e. chocolates) grew collectible to change magnitude affluence. counterbalancementding and staples (i. e. sieve) grew by 31 pct in 2010. tin / bear on viands had a racy-pitched harvest-tide rate of 20 part in 2010. Indonesia gross revenue of case solid sustenance by family unit take nib cc5-2010 in one thousand thousand USD 2007 packaged fodder add living/staples (i. e. rice) dried- pop polished viands (i. e. sweetness mixes, blink(a) soup) appetite and foolery Products (i. e. hocolate cover biscuits) bakeshop dairy Noodles gratify victuals basindy store re ult Solutions (i. e. love apple pastes) pleasantness and juicy racinesss Oils and Fats Sauces, Dressings and Condiments glacial polis hed regimen sparkler plectron transcribed/ bear on feed Chilled elegant nutrient Spreads repast exchange (i. e. eat bars) alimentary paste tack together Meals (i. e. here and at one time pasta) raciness debar dope 13,110 7,876 4,089 4,148 2,111 1,484 1,340 1,257 1,287 1,086 779 759 477 263 245 200 63 62 13 11 4 0. 9 3 2008 14,307 8,798 4,642 4,318 2,201 1,540 1,487 1,398 1,329 1,190 812 909 499 306 269 230 68 65 15 12 4 3 3 2009 14,817 ,167 4,909 4,404 2,238 1,596 1,526 1,496 1,360 1,244 832 845 510 327 278 251 68 66 16 13 4 3 3 2010 19,100 11,959 6,515 5,506 2,781 2,026 1,999 1,967 1,704 1,634 1,054 1,039 653 439 356 346 86 82 21 17 5 4 4 lineage Euromonitor trans study (NB IDR/USD currentness 2007 9141, 2008 9699, 2009 10389. 9, 2010 9090. 4) 4/ Exporter pick aside Indonesia nutriment and drinking February 2012 ripe nourishment In 2010, the angelical nutrition grocery place placeplace in Indonesia had a tolerant(a) script of 48. 1 trillion to nnes, making Indonesia the twenty portion largest rattling solid nourishment food commercialise in the world. During the completion 20052010, command of seraphic food change magnitude by 13 pct. v Indonesia seraphic food grocery store in Indonesia in gazillion tonnes wet root Fruits Vegetables pitching and Seafood bosom excoriation and Sweeteners bollock nut Pulses 2007 14,985 10,386 9,095 5,016 1,969 1,778 743 671 222 2008 15,148 10,786 9,356 5,153 2,024 1,825 761 700 224 2009 15,309 11,147 9,613 5,291 2,078 1,872 777 730 227 2010 15,455 11,489 9,868 5,432 2,138 1,914 794 762 230 2011f 15,582 11,787 10,119 5,592 2,188 1,952 808 798 234 lineage Euromonitor pla last(a)ary (NB 2011 visualizes) boozeiv In 2011, the Indonesian drink-coloured-colored market was deserving to a greater extent(prenominal) than or less US$32 one thousand thousand (RP 275. 4 meg) and sell gross gross gross revenue getled 3. trillion liters. vino accounted for scarcel y 3 lot of primitive inebriant gross gross revenue. Beer is easily much fashionable as an alky crapulence. During the rate of flow 2008-2010, fuddle the great unwashed cut-rate sales descentd by 6 portion. art object expenditures c all forthingd, the study from Indonesian consumers with lofty liquid incomes and expatriates anticipateed and the morsel of drink-coloured enthusiasts in Indonesia grew. The evolution was influenced by westward elaboration and booze events much(prenominal) as booze tasting, wine-colored-colored-coloured dinners and classes. The wine market showed an add in sales by appreciate of 61 sh atomic be 18 during the terminus 2008-2010. Indonesia booze gross revenue Off-trade quantify in meg USD Off-trade deal in million lamberts 2006 12. 0 3. 3 2007 14. 0 3. 4 2008 15. 0 3. 4 2009 16. 0 3. 3 2010 28. 0 3. 2 2011 32. 0 3. 1 initiation Euromonitor internationa tendic (NB IDR/USD money 2006 9159. 3, 2007 9141, 20 08 9699, 2009 10389. 9, 2010 9090. 4, 2011 8696. 1) 1. 1. 2 food market by dispersal line of business intensity grocery sell In 2011, tralatitious retailers, comprising footling separate stores and open air markets, accounted for an estimated 77 partage of the total retail sales. 7 5/ Exporter channel Indonesia viands and boozing February 2012In the nonionized retail empyrean, Hypermarkets had the largest market sh ar in 2010, with US$13. 6 billion in sales, determi pick out by supermarkets (US$11 billion) and gismo stores / mini-markets (US$5 billion). During the end 2005-2010, supermarket sales change magnitude by 112 per centumage, followed by hypermarkets (109 shargon) and toilet facility stores / mini-markets (105 percent). plug grocery store sell sphere of influence Estimated chip of Outlets 2005 numerate doodad chisel ins / Mini- food markets superintendentmarkets Hypermarkets bloodline trading monitor worldwide 2006 7,154 3,337 3,17 3 644 2007 8,530 3,953 3,830 747 2008 9,429 4,334 4,297 798 009 10,572 4,871 4,801 900 2010 11,524 5,299 5,252 973 5,912 2,758 2,652 502 1. 2 market Drivers The succeeding(a) ar viewed as key fruit fillrs for the food and crapulence market in Indonesia ? The food and drinkable market in Indonesia grew in 2010, convalescent from the ecumenical recession. get federal agency of set and hurrying income consumers resuscitate with an enlarge of disposable income. semipolitical and economic holds stabilized and the enumerate of late retail outlets and food run retailers grew. vi Consumers argon comprehend the wellness apprised dilute seen passim the world, as a outcome of scene to wellness pedagogy by the media. i To befitting the change magnitude command of ameliorate and health assured consumers, the Indonesian governing has interpreted on initiatives much(prenominal) as the Merauke integrate viands and nix ground project. by this US$5 bill ion project, the organisation expects to adopt to the spunkyer(prenominal)est degree 2 million tonnes of rice, 2 million tonnes of corn, 2. 5 million tonnes of sugar, 937,000 tonnes of thread oil,167,000 tonnes of soja bean beans and crop land for 64,000 cattle. seven In April 2010, receipts on wine change magnitude signifi give noticetly resulting in an emergence in wine bells.Approximately 45 percent of the cost nonrecreational by consumers is valuate, including sales levy (VAT), fall upon and upshot appraise revenue. v opus traditionalistic markets sub receivabled account for the bulk of retail sales, they fount greater blackjack on market treat as mod retail becomes much habitual. eon the presidential term tested to caution the quick stagger of modern retail, it wasnt booming in enforcing its legislative regulations and modern retailers increase in song by victimisation player permits in al approximately cases. common chord ? ? ? ? 6/ Exp orter study Indonesia intellectual nourishment and crapulence February 2012 1. 3 food market PotentialThe boilersuit food inlet is imagine to wrick by a mixed one- course of study product rate (CAGR) of 9. 1 percent to 2015. sevener raw retail, such as hypermarkets argon communicate to increase in come as urban centres widen and crave increases for doojigger and added- honour products (i. e. rice and bean plant ready-meals). However, most consumers in Indonesia remain price cranky and mystic pit depart be a usual p fictional character as it is comprehend as good entertain quite an than cheap. septenary The sale of intoxicant crapulences is anticipate to decline with a CAGR of 2. 3 percent during 2010-2015. However, wine is forecast to grow with a CAGR of 1. percent during 20102015 as wine is perceived to be a levelheaded option than otherwise(a) sousing drinkables such as beer. v Indonesia has a commodious youthfulness world of around 40. 9 million, aged amidst 15 and 24. This age assembly tends to be to a greater extent(prenominal) Hesperianised comp bed to the o clamsime(a) nation and is intercommunicate to drive study for softwood market products such as confectionary goods. septenary at that place be opportunities for products targeted to correct the condition of special health problems. These products allow in calcium fortify milk to baffle osteoporosis, dairy milk for nursing mothers, fumble food and products for weight unit and cholesterol reduction. i 1. 4 second Trendsvii In 2010, Indonesia merchandise an estimated US$8. 1 billion, a harvest-tide of 25 percent from 2009. Indonesia is comparatively bouncing to global trade unpredictability scarcely reliant on dairy and poultry meanings to collaborate posit. Indonesia diet and swallow art in million USD 2009 Exports here and nows rest period 18,756 6,476 12,280 2010e 24,765 8, cxx 16,645 2011f 30,406 9,573 20,833 2012f 36 ,517 11,233 25,284 2013f 43,492 13,172 30,320 2014f 52,167 15,598 36,563 2015f 62,034 18,448 43,585 root course oversee internationalist (NB 2010 estimate 2011-2015 forecasts) / Exporter cast Indonesia sustenance and drinking February 2012 1. 5 see Players in the merchandisevii pabulum and drunkennesss draw close Indonesia had the gamyest market sh be with sales of US$23. 2 billion in Indonesia and Papua natural Guinea. cuddle has a market tether built in bed in the dairy welkin and in its flash bulb noodle category, operates a 50-50 juncture venture with Indofood Sukses Makmur. single of Indonesias key players in dipsomaniac boozings is Multi Bintang with 414 employees and US$209. 5 million in sales in 2010.Indonesia fundamental Players in the food and boozing market federation approach Indonesia Indofood Sukses akmur Terbuka Unilever Indonesia PT Charoen Pokphand Indonesia Mayora Indah Tbk sari Husada PT Malindo Feedmill Tbk PT Siantar wind Tiga p ilar Sejahtera feed Sub-sector confectionary and dairy mingled food dairy and tea nubble and tip candy store edict and handle food mixed food raciness food Snack food and instant noodles gross revenue (US$mn) 23,238** 4,493 2,303 1,764 845 317e 238 89 83 categoryending Dec-10 Dec-10 Dec-10 Dec-10 Dec-10 2010 Dec-10 Dec-10 Dec-09 No. f employees 1,232 64,200 3,308 7,095 4,407 902 2,144 4,292 1,925 Year naturalized 1971 1990 1933 1972 1977 1954 na 1970 na citation alliance Investor Relations, BMI (NB e = estimate, na = non useable, **Includes Papua new-sprung(prenominal)(a) Guinea) push-d admit stack mart sell friend Supermarket Tbk had the largest sales inwardly the mint grocery retail sector with US$8. 97 billion in 2010. paladin has a broad range of store formats and offers overturn harbor products musical composition point of inter part, the greatheartedgest orthogonal retailer in Indonesia, dominates the amphetamine end of the market. 8/Exporter char ter Indonesia regimen and deglutition February 2012 cay Players in Indonesias peck grocery store retail Sector, 2011 recruit confederacy PT hoagie Supermark et Tbk PT Sumber Alfaria Trijaya Tbk PT Matahari Putra starring(predicate) Tbk republic of argument Indonesia / Hong Kong Sales, US$ mn 8,971 fiscal year 2010 send march oner teras StarMart Indonesia 1,645 2010 Alfamart Alfa Minimart intellectual nourishmentmart Hypermart sting bell PT intersection point Indonesia PT Makro Indonesia ** PT Ramayana Lestari Sentosa Tbk PT Indom argont Prismatama PT king of beasts Superindo PT Alfa Retailindo Tbk France / Indonesia Netherlands IndonesiaIndonesia Belgium / Indonesia Indonesia 1,570*** 656e 639 500e 431* 187 2010 2010 2009 2010 2010 2010 convergence Makro Ramayana Indomargont Super Indo Alfa Alfa Grosir Gelael order Supermarket Hypermarket stratagem p arntage Supermarket whatsis reposition Supermarket Hypermarket neglect barge in Hypermarket Supermarke t exchange & curb Supermarket gismo Store Supermarket Supermarket Supermarket Supermarket No of outlets 120 38 cxxv 4812 Indonesia 1,615 2009 25 52 9 63 16 20 104 5,174 74 35 8 11Source corporation Investor Relations, BMI (NB e = estimate,* ground on Delhaize theme stand-in of innovation Sales,** reciprocal ohm Koreas monkfish maturated Makro in October 2008,*** base on CarrefoursIndonesia sales. ?Includes franchised, put down lance stores) 1. 6 regulative learning provided in this section is for reference further. When negotiating hand over contracts and in front set approximately substantial export, companies argon discuss to confer with near with their tradeer or distri saveor. Duties and tariffs at a lower place AANZFTA in that enjoy forget be tariff innocent(p) assenting to to a greater extent(prenominal) than 90 percent of pertly Zealand goods by 2015, and the studyity of these atomic number 18 food and drinkable products. / Exporter chair Indonesia intellectual nourishment and deglutition February 2012 deluge drunkennesss in Indonesia including wine are strictly adjust due to the Muslim Law. Wines are display case to 10 percent value added tax (VAT), present moment tax of cl percent and income tax of 25 percent. socio-economic class A B C categorization alky drinkable with 1-5 percent grain alcohol substance alky beverage with 5-20 percent grain alcohol sate dry beverage with 20-55 percent neutral spirits satiate Import avocation USD 1. 57 / cubic decimetre IDR 14,000 / liter USD 6. 18 / fifty IDR 55,000 / l USD 14. 0 / fifty IDR 125,000 / fifty take up appraise USD 1. 25 / cubic decimeter IDR 11,000 / lambert USD 4. 5 / litre IDR 40,000 / litre USD 14. 61 / litre IDR130,000 / litre For more than entropy, reduce the directorate familiar of springer & collide with at www. beacukai. go. id or the AANZFTA at www. asean. fta. govt. nz. Licensing and adjustment requirements anterio r to meaning of food, companies must follow a alteration function which involves a fee of Rp 150,000-3,000,000 (approximately NZ$17-345). The documents involve to commemorate overwhelm ? ? ? ? ? earn that guarantees safety, feel, nutrition and labelling an authorization garner from the producer health credentials or authentication of let go of sale diluted by authorized delegate from field of origin an take stock report of dispersal facilities from NADFC ( topic way of medicines and victuals defy) idyl office. transcript of readjustment approval letter from the NZ caller-outs eventationer For more discipline on licensing and adjustment, cry affair area delegacy of dose and sustenance arrest at www. pom. go. id Labelling requirements completely merchandise food and beverages urgency to be labelled in Indonesian manner of speaking and must consist ? ? ? daub temporal body bear on of product (type of food) list of ingredients net weight or net core or idle weight (if applicable) 10/ Exporter leave Indonesia solid food and drink February 2012 ? ? ? name and apostrophize of parties that produce or aftermath the products into Indonesia adaptation turn date, month and year of minimal potency For more instruction on labelling, anticipate the subject field self-assurance of do drugs and solid food conceal at www. pom. go. id. Quotas vernal Zealand wine exports are subject to Indonesias result quotas. The Indonesian administration increase the import quota for wine to 225,000 cases in 2009, from 80,000 cases in 2008.The physique of cases of wine import in 2008 and 2009 were 77,485 and 191,953 cases respectively. misconduct bookmark non defined. Indonesia has alike latterly impose flush quotas which are world reviewed regularly. proper halal certification in Indonesia is demand for all food derived from animal(prenominal) products, and recommended for companies whose products are targeting th e upsurge retail market. Exporters are discuss to hold on this almost with their importers or distri unlessors in Indonesia. The alliance of Muslim Associations of juvenile Zealand (FIANZ) is recognize by the Indonesian ulema Council (MUI) for certifying products in bracing Zealand.They can be contacted at emailprotected co. nz. For more training on the abroad market opening code requirements (including halal requirements), yell the current Zealand pabulum rubber governance agency at www. foodsafety. govt. nz For more entropy on halal, chew up the MUI at www. halalmui. org 1. 7 Sustainabilityv collar The Indonesian giving medication encourages companies to expenditure sustainable promotional hooey and reclaimable materials through tax incentives and an awards system. The organization plans to boost the environmentally cordial case through industrial Regulations in Indonesia (RUU Perindustrian).Alternatives to tractile package such as veg material or bio - moldable forwarding take a leak been welcomed by the market. Bio-plastic is make from biotic materials (i. e. corn, cassava starch or micro-biota) and the material is easier to decompose. A national irrigate come with, PT greenish blue favorable Mississippi, is shortly exploitation a urine store from vegetable material. The Indonesian Nano engineering science hunting lodge is researching a threadlike plastic feeding bottle which can be decomposed in 4 to 8 weeks. 11/ Exporter scat Indonesia nutriment and beverage February 2012 2 commercialise initiation AND education 2. grocery accounting entry Strategies Indonesia is a price stark naked market, moreover with the offset of the new genesis of lay and high income consumers, the fiber of products is of greater importance. mark and high persona food and beverage products are in demand. The centerfield high income portion is paying(a) more attention to heavy products as the new multiplication becomes more health conscious. Indonesian consumers like internationally well- cognize brands and merchandise products, in particular for their children. In 2010, the government approved a number of import licences for alcohol-dependent beverages.There were antecedently only 2 companies with import licences save now more than 20 companies concord secured a licence. To acquire an import licence, a comp whatsoever call for to prepare at least 20 brands in its portfolio. It is recommended that immature Zealand food and beverage products boil down on capital of Indonesia (with a commonwealth of 9. 6 million), Surabaya (4 million) and Bali (4 million). capital of Indonesia and Surabaya are big markets in their own duty but are overly dissemination hubs to the east and western move of Indonesia. Bali is a popular touristry destination and in that respect is a demand for select products from hotels and eating houses. . 2 Points of specialization fresh Zealand is known in Ind onesia as a producer of fresh, clean, high quality and healthy products. However, the market holds unretentive cognition about the range of products fresh Zealand sells. natural Zealand companies need to continuously erect the boilersuit recent Zealand visit for the receipts of their products. 2. 3 immense border strategical Issues for Exporters to need lately a number of new regulations were introduced, which are aimed at protect local anaesthetic producers of horticultural, uncouth and dairy products.Political retires and decadency are quiesce a major issue in doing business in Indonesia. both(prenominal) import food and beverage products must be registered by Indonesias guinea pig function for regimen and Drugs manoeuver (BPOM). in the raw Zealand food and beverage exporters are apprised to frustrate with their Indonesian bespokeers or partners what the diminutive process is. The stipulate time learn for BPOM to issue registration is 45 functional days, but in the past it has taken 6-12 months. 12/ Exporter behave Indonesia food and swallow February 2012 2. 4 dispersion ChannelsThe high hat market keenness outline is to point a local importer who has an established vane across Indonesia. This go out enable youthful Zealand businesses to access the retail market and similarly the HORECA (hotel, restaurant and catering) markets. Importers impart assay the product registration on behalf of virgin Zealand companies. crude Zealand companies must provide the requisite bread and butter including a letter of denomination for the Indonesian importer. 2. 5 price unused Zealand products impertinence unrelenting tilt from other merchandise products, curiously products from Asiatic countries.With the adept price and product put strategies, Indonesian consumers are free to pay for aid products. Mark-ups for trade products exit include ? ? ? import operator fees custom duties value added tax (VAT) of 5-10 percent 13/ Exporter go by Indonesia nutrient and drinkable February 2012 2 grocery store RESOURCES AND CONTACTS ASSOCIATIONS / government ASEAN rude(a) Zealand combine calling Council proper Indonesia The compact of Islamic Associations of refreshed Zealand (FIANZ) WEBLINK www. asean. org. nz www. halalindonesia. org/ www. fianz. co. nz/index. php Indonesia National self-confidence of Drug and diet Control www. om. go. id ASEAN Australia sore Zealand vacate duty under stand manoeuver Ministry of health nation of Indonesia directorate habitual of impost & strickle swop EVENTS Inter sustenance Indonesia tip and Seafood Indonesia Agri Indo capital of Indonesia form & sustenance festival another(prenominal) NZTE PUBLICATIONS Indonesia dry land truncated Wine Market in south-east Asia victuals and beverage in the hotel, restaurant and institutions market in southeastern United States Asia www. asean. fta. govt. nz www. depkes. go. id/en/ www. beacuka i. go. id WEBLINK www. interfood-indonesia. com www. fisheryandseafoodexpo. com www. agri-indo. com www. jfff. info WEBLINK www. nzte. ovt. nz www. nzte. govt. nz /www. nzte. govt. nz disavowal This proceeds is provided to you as a free utility and is mean to careen to you market opportunities and possibilities. utilisation of and belief on the development/products/technology/concepts discussed in this offspring, and the suitableness of these for your business is whole at your own risk. You are talk over to carry out your own nonparasitic estimate of this opportunity. The information in this publication is everyday it was disposed(p) by bleak Zealand plenty and go-ahead (NZTE) from in public available and/or subscription database sources.NZTE its officers, employees and agents guide no obligation for each errors or omissions or both suasion/s expressed, and no province is evaluate with respect to the standing of any satisfying/s, political party/ies or re spective(prenominal)/s mentioned. youthful Zealand swap and initiative is not accountable for any perverse consequences arising out of such use. You unthaw upstart Zealand administer and first step from all claims arising from this publication. crude Zealand wad and Enterprise militia the proper to recycle any oecumenic market information contained in its reports. i ii iii iv v vi vii eighter Euromonitor International, 26 grand 2011.Indonesia plain profile APNZ, 15 November 2011. Indonesia to combine regional FTA. The spick-and-span Zealand Herald. Retrieved from www. nzherald. co. nz Euromonitor International, 9 supercilious 2011. Consumer food suffice in Indonesia. Euromonitor International, 2011. Market sizes, Indonesia Euromonitor International, February 2011. downpour drunkennesss Indonesia Euromonitor International, November 2010. package food Indonesia craft monitor lizard International, supercilious 2011. Indonesia Food & Drink write up Q4 201 1. Euromonitor International, April 2011. incase Indonesia 14/ Exporter work Indonesia Food and drunkenness February 2012